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SXSW – Top 10 Most Discussed Films

Here’s an article that just came across my desk and I wanted to share it with all my readers here while the buzz is strong this week in Austin, TX.  Of course, I’m talking about a sore subject of mine since I’m not there the second straight year in a row, but nonetheless…SXSW!  SXSW is without a doubt one most exciting festivals in the world, previewing cutting edge technology, the latest music and of course showcasing the newest and the most exciting movie releases.  So the below infographic takes a quick look at the top 10 most discussed films trending out on social media attributed to SXSW.  Enjoy!

Veronica Mars secures the biggest buzz at SXSW, 

while Grand Budapest Hotel and Neighbors win on Intent to View

SXSW is without a doubt one most exciting festivals in the world, previewing cutting edge technology, the latest music and of course showcasing the newest and the most exciting movie releases.

As the festival draws to a close Way To Blue researched the top ten films that are getting the digital crowds buzzing. We’ve broken down not only how many mentions the movies have secured as a result of their screenings at SXSW, but also what proportion of the conversation has resulted in social chatter expressing a desire or excitement to see the films themselves. We call this Intent To View. This has all been pulled together in a handy infographic for your viewing pleasure. Some of the key takeaways are below:

• It’s no mystery that Veronica Mars is getting a lot of discussion. In fact it secured the highest overall buzz out of any film screening at SXSW.  As a fans’ film, powered by Kickstarter it also scored an impressive Intent To View of 15%.
• Audiences look like they still want to check into The Grand Budapest Hotel.  Already released, the film is scoring lower volumes of buzz than other films in our top ten. However with an Intent to View Score of 42%, the highest of any film in the top ten, it shows that the people who hear about the film want to see it, and the extra buzz as a result of its SXSW showing should help push the film to even greater heights.
• The Zac Efron Seth Rogan comedy Neighbors scored the second highest Intent to View score with 30% out of 1,131 mentions; this film has the potential to be the break out comedy hit of the summer.
• The film Frank hasn’t generated a huge volume of buzz as result of its screening at SXSW, with only 538 mentions. However with a 23% Intent to View score, it means that those who did see it enjoyed it, and this is a great platform for the film to build on moving forward.

Click on the below graphic to enlarge.