Why So Blu?

Coming this fall, the third highest-grossing movie of all time and the #1 movie in the world, “Marvel’s The Avengers” assembles as you’ve never seen it before on Blu-ray 3D, Blu-ray, DVD, Digital and On-Demand platforms on September 25, 2012. In anticipation of this release, Marvel is also launching an all-new App in July – “The Avengers Initiative: A Marvel Second Screen App” (available for the first time on iPhone) – that gives fans unprecedented access to exclusive content building up to the home entertainment release.  The announcement comes as “Marvel’s The Avengers” crossed the incredible $600 million domestic box office threshold on June 26 – only the third film in history to do so. It has now grossed an estimated $1.44 billion globally.

THE RECORD-SHATTERING MOVIE

ASSEMBLES AS YOU’VE NEVER SEEN IT BEFORE ON BLU-RAY 3D, BLU-RAY,

DVD, DIGITAL & ON-DEMAND, SEPTEMBER 25, 2012

And For The First Time Ever, Marvel Launches An All-New Second Screen App 

That Provides Fans With Unprecedented Access To Exclusive Content

BURBANK, Calif. June 29, 2012— Providing viewers with the ultimate in-home experience, the premium 4-Disc Blu-ray Combo Pack provides 5-unique ways to enjoy “Marvel’s The Avengers” (on Blu-ray 3D, Blu-ray, DVD, Digital Copy and Digital Download of “Avengers Assembled” Music from and inspired by the film) and brings to life the Super Hero team-up of a lifetime in a whole new dimension on Blu-ray hi- def with stunning visual effects, superior sound and unparalleled bonus content.

Extras include a gag reel, a first for a Marvel Studios film, the chance to hear from the cast and Joss Whedon on their experiences in bringing these larger than life characters to the big screen, a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography, the creation of S.H.I.E.L.D.’s Helicarrier, Soundgarden’s “Live to Rise” Music Video, deleted scenes and more!

Also for the first time ever, fans will be able to enjoy even more of the Marvel Universe via the all-new “The Avengers Initiative: A Marvel Second Screen App.” By downloading this onto a secondary device, consumers will be able to gain unprecedented access to exclusive content building up to the home entertainment release on September 25. Pieces will be unleashed bi- weekly in July & August and weekly in September leading up to a full immersive experience accompanying the film on Blu-ray. Content includes special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more. App owners will receive push notifications whenever new content is uploaded and available for their viewing.

The full range of “Marvel’s The Avengers” home entertainment offerings and bonus features are as follows:

PACKAGING & BONUS FEATURES:

4-Disc Combo Pack (Blu-ray 3D+Blu-ray+DVD+Digital Copy+Digital Download of the “Inspired By” album)

Bonus Includes:

Second Screen

Assembling the Ultimate Team

A Visual Journey

Gag Reel

Deleted Scenes

Audio Commentary—With Joss Whedon

Soundgarden Music Video—“Live to Rise”

And more!

2-Disc Combo Pack (Blu-ray + DVD)

Bonus Includes:

Same as the 4-Disc Combo Pack above

1-Disc DVD

Bonus Includes:

Assembling the Ultimate Team

Audio Commentary—With Joss Whedon

High-Definition & Standard Definition Digital

Bonus Includes:

Second Screen

Assembling the Ultimate Team

A Visual Journey

Gag Reel

Deleted Scenes

Soundgarden Music Video—“Live to Rise”

And more!

Order your copy today!