January 13th, 2012 by Matt Goodman
In an attempt to get audiences to believe in a conspiracy, they went ahead and released Apollo 18. When it comes to “found footage” films, I always seem to be at a crossroads. On one hand, I find it to be an inimitable idea, if exploited correctly. On the other hand, it can become a […]
September 2nd, 2011 by Aaron Neuwirth
Apollo 18 is the perfect example for how to market an empty paper bag. It is not that I hated this film, it actually does a few things right, but I found that there was way more intrigue in the setup to this film before it even hit theaters, before actually seeing the final results. […]